Wednesday, October 31, 2012

3 Steps No Indie Artists Can Ignore - Get Your Music Out There

So you have a new band or existing band and your ready to start spreading the love. Easier said than done right? Well, with a few strategic methods, you can start expanding your fan base. It's not necessarily going to be easy, but nothing worth while really is.

Follow these three easy steps and I bet you'll be amazed at the new fans that start trickling in.

1. Social Presence. One of the 1st things you will want to do is develop your Social Media Sites. Facebook, Twitter, and LinkedIn are great places to start. Yes, I said LinkedIn. LinkedIn offers a host of great groups you can join and meet other artists in similar situations to you. LinkedIn also groups for helping you figure out places to submit your music for reviews, licensing, and radio airplay. Everyone is familiar and comfortable with Facebook and Twitter, but LinkedIn is one, that should definitely be in your overall Social Strategy as an Indie musician.

Also part of your Social strategy should be something like Bufferapp. This cool tool allows you to schedule your tweets and set up several in advance, freeing up more time for you to do what you really want to do, which is play and create music.

2. Quite possibly even more important than the Social strategy is to have a way for fans and potential new listeners, is a place to stream your music. Make sure you have Soundcloud, Youtube, and an app like Bandpage or Bandprofile on your FB. These streaming sources make sure people can listen to your music online, and most importantly most of them have means for people to share if they hear something they like!!

3. The next and final step will discuss for now is make sure they can get your music by an easy download. There are so many places online that give you this opportunity for free! The above mentioned FB apps, Bandcamp, even Soundcloud allows you to offer the listener to download. Routenote, CD baby, tunecore, etc all provide you means to distribute your music. Most even provide a share for download option. Perfect for growing your fan base!

The key to all three of these steps is to link them all together. If someone finds you on FB, then they can easily link straight to your Twitter, YouTube, and Website, etc.

If you are an indie or new musician starting out, forget the money for now, and worry about fans. Build it and they will come, could never be more true for new musicians. Don't make it too difficult for fans to discover your music. If you build a fan base now, the fans will buy later. Give them an experience and make your music accessible. Fans will become your biggest advocates and your own little street team!

Friday, October 12, 2012

Social Media - The Art Of The Network

It's no secret that there are oodles of fantastic websites, blogs and tools out there for musicians. But sometimes, the thought of scouring the worldwide web in search of them seems like too daunting of a task. And let's face it, most musicians also have a day job. It's not like you can just sit in front of the computer and spend your days thinking about how you plan to infiltrate the masses. (Or maybe you can?) So much choice, so little time... In light of this, we've put together a list of some of the best sites and tools we've come across. Please note that this list is in no way exhaustive or definitive. We couldn't include every notable site or blog in one article. So we will continue to add to it for future issues. If you feel there is something we should know about, tell us.

Stage It

Your online concert venue. This is where you can broadcast live from your laptop and create a unique and interactive experience with your audience. Have you ever wondered what it would be like to tour from one location? You can play a different show every night to a different audience and never have to leave your band room. You are in complete control of the kind of experience you want to create for your fans.

All you have to do is:

1. Create your show - set the date, time, and ticket price of your show and then get the word out.

2. Let fans buy tickets - your fans buy tickets using Notes (10 Notes = $1). Notes are available when buying a ticket to the show.

3. Perform! - your fans can interact with you via chat and show their support through a virtual Tip Jar.

Give your fans a truly front row experience. is a direct way to get your music to the people who want it by trading recommendations with other artists. For example, you send out a promotion request to the bands of your choice by writing a message or posting a link. If the requested bands accept, your feed will appear on their pages and in their newsfeeds for all of their fans. Promotions on go to fans directly from the bands they love, so you can be sure the fans will listen. Bands can send you a promotion as well which you can then earn band bucks for accepting them. You can promote up to 3 acts a day, so get in touch with all your favourite acts. Band bucks go right into your account when the message is posted to Facebook, MySpace or Twitter. You can even get band bucks for inviting bands to join So consider this, the next time you have a show or release a new album, it can potentially reach hundreds of thousands of people instantly. And best of all, it's free.

Get Recommended

Join over 100k musicians, bloggers, and content creators on Headliner and get recommended to their fans directly on Facebook and Twitter.

Reach New Fans

Headliner connects you to other members so you can recommend each other. Push your message beyond your own circle and reach a wider, untapped audience that is constantly expanding.

Help Each Other Out

You don't need a lot of money to reach a lot of fans. Headliner uses a virtual currency called Band BucksTM. The more you promote each other, the more currency you earn to promote yourself.

Reach out and recommend someone today.

Jango Airplay

Custom radio that plays what you want and helps you discover new music you're likely to like.

Jango is a social music service that lets you create and share custom radio stations. It's unique in that it gives emerging artists guaranteed airplay on Jango's stations as 'similar artists' alongside the popular artists of their choice. This program gives indie artists the unique opportunity to be proactively exposed to millions of people who like their kind of music. Packages start at as little as $10 USD for 250 plays.

All you have to do is:

1. Upload your music and target the right listeners,

2. Get played on Jango and collect fans,

3. Get reports and data on your new fan base.

Guaranteed Airplay. Millions of Listeners.


This is 21st century A&R. The MusicXray platform enables the industry to open the doors of opportunity to musicians and songwriters everywhere. The site helps musicians and songwriters get deals and to get feedback from professionals who want to help them succeed. MusicXray provides vast opportunities for professional musicians and songwriters, including:

· Artist Development

· Career coaching

· Celebrity artists

· Collaborations

· Compilations

· Distribution deals

· Exposure opportunities

· Festivals & Gigs

· Label roster consideration

· Magazine/Print Reviews

· Management Deals

· Production deals

· Publishing deals

· Radio Playlisting

· Song Placements

· Sync Licensing

... and more

The MusicXray team is committed to giving artists and songwriters a quality experience and is quick to action if an industry provider begins welching on their part of the deal. All in all, this is a fantastic tool for musicians and songwriters looking for opportunities in the industry, all from the comfort of your own home. And best of all, the industry professionals have to respond to you with feedback.

Join the 21st century.


This is basically a magic button that you can add to your web browser. StumbleUpon helps you discover and share great websites. As you click the button, you'll discover high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of over 15 million websurfers with interests similar to you. By rating the sites you like, you automatically share them with like-minded people. While StumbleUpon is not a music-centric tool, it's actually a great music discovery tool and can possibly help you get discovered. You can submit any content. Whatever you submit, there is always the potential that thousands or even millions of people could stumble across your content.

The possibilities are endless.

GoGirlsMusic is the oldest and largest online community of indie women musicians. This is a unique organization that focuses on advancing the careers of independent female artists. The organization works tirelessly to help artists through educating, networking, and organizing events like the GoGirlsMusicFest, Invasion of the GoGirls during SXSW, GoGirls @ Folk Alliance and more. Artists who become involved get the opportunity to perform, have their work reviewed, and get involved with a hardworking group of women who "get things done" on the music scene.

Founded by social networking guru, Madalyn Sklar, in 1996, the vision was for an organization that brought together independent women musicians from around the world. 15 years later, she's turned that dream into a reality. Madalyn has been named one of the 10 most Powerful Women in Music by Curve magazine and one of the 15 People You Should Know In the Biz by She serves on the NARIP (National Association of Record Industry Professionals) Houston Board and was voted #2 in NARIP's Best in the Biz for Best New Media/Social Media Executive.

So if you are an indie woman, or a band that has a member with a uterus, get connected with this dynamic group asap or miss out on being a part of one of the most vital online music communities.


RockDex helps you track buzz, find fans and spot trends. The site presents a high-level view of your artists' online buzz and a comprehensive picture of growth and scale. Dig into actual conversations and understand what drives exposure and fans' behavior instead of making blind assumptions from numbers without context. This is a revolutionary application that tracks thousands of websites, collecting data for musical artists from blog posts, fan connections, pageviews, tweets, song plays and many more.Spot viral trends and track progress over time with constantly updated charts, graphs and maps. Gauge your marketing strategy's effectiveness by finding out who your fans are, where they are, and what they're saying. Pricing starts at $23 USD per month.

Capitalize on a valuable and too-often-overlooked asset: Your Data.


The new way to listen to music. Millions of tracks, any time you like. Just search for it in Spotify, then play it. Just help yourself to whatever you want, whenever you want it. Spotify is founded on the pretense that music is a social experience. In fact, they make it as easy as possible to discover and share music with your friends. Thanks to Spotify and Facebook, you can see and hear what your friends are listening to - just hit play on any music post. You can also send music straight to your friends or post tracks on social networks. All you have to do is create an account then download and install Spotify on either Windows or Mac. Then search and play, and millions of songs are now yours. But be warned, Spotify is not yet available in all countries.

If Spotify is available in your little pocket of the world, there is no excuse to not be on it.

This is where Serious Musicians Surf since 1996. Serving music creators and the industry that supports them, posts the latest news on how to make and market your music, what tools make you shine, and who has a buzz going on. Check in for your daily music industry fix.

Notable Blogs:


Daily news and commentary on the music industry and the technology and social media that drives it.

Music Think Tank

Where the music industry thinks out loud - managed by

The DIY Musician Blog

The CD Baby DIY Musician Blog and Podcast give indie artists direct access to the advice of industry experts and top sellers. Updated weekly, and covering topics as diverse as marketing, songwriting, social networking, recording, copyright, viral videos, and booking, you'll want to check back often for another dose of do-it-yourself inspiration.

Echoes: Insight for Independent Artists

Chock full of useful tips and advice on everything musician related.

I guess I'm floating blog

Fantastic blog full of music from people who love music.